Pictures speak a billion words.
In the extensively connected gadget dependant world of today, photographs have become one of the most important communication tools for businesses. With the ever increasing prevalence of online stores and people preferring to shop online, gone are the days where product descriptions were long detailed descriptions. These are rapidly being replaced by images, where all the important aspects of the product are instantly visible to the potential customer. Thus, the better the image, the more are the chances of your product being selected.
Hiring a professional photographer is thus very important. It is also important to avail the services of professional image retouching. The art of photography is hugely magnified by image retouching, which can create beautiful vibrant images reminiscent of perfection. And in the jewelry business, perfection is everything.
Why would you need image retouching services for jewelry?
Photographs convey more than just pictures of things. They convey emotions. They can create a story of a jewelry piece out of a single picture. Consider an engagement ring, a single photograph of which is intricately related to the emotions of a bride.
If photography is an art, image retouching is the magic that transforms a plain picture to a whole different ethereal level altogether. So that simple engagement ring picture becomes something to be desired for whoever sees it.
Jewelry image retouching services involve technical aspects like colour adjustment and balance, improving contrast, and much more. After taking a good picture, photo retouching makes it better, bringing out the jewelry piece that customers have in their minds, thereby guiding them in that direction.
This article concisely puts forward a few reasons why photo retouching services are a must have if you run a jewelry business online.
A jewelry piece is a work of art in itself. Therefore, they must be perfect, without any blemishes, scratches, dust, or fingerprints. Since jewelry portrays beauty and perfection, even a small imperfection is immediately visible, and turns the potential customer away just as quickly. Photo retouching can easily remove these tiny marks to bring out the piece in all its flawless glory.
The focus of a product photograph is its subject; in this case, the piece itself. The background plays a massive role in directing focus on the subject. This is all the more important for jewelry photography. A neutral monochromatic background is thus preferred since it does not distract the viewer, as well as makes the post production process much easier. However, if the photographs you have of your pieces are not against such backgrounds, worry not. Image retouching can come to your rescue here as well. From creating a neutral background that makes your piece look clean and sophisticated, to contrasting or requisitely dark backgrounds to contrast and beautify the piece even more, image retouching can do all of it.
Proper angles and placement can add an immense value to the product. A crooked or distorted image is less attractive, and not at all so if the object is a jewelry piece. Image retouching thus also involves correcting these issues. Leveling and cropping ensures the picture appears clearer, well placed, and agreeable to the eye. This greatly improves the picture, making a relatively ordinary picture more professional, and the jewelry piece that much more exclusive.
Lighting is arguably the single most important thing about a photograph. Improper lighting can destroy the most beautiful of images, while the correct lighting can add an entire different dimension to an otherwise drab picture. This is all the more important for jewelry, since they also involve the element of sparkle and shine. Be it gold or be it diamond, good jewelry must sparkle, or they risk appearing dull and uninspiring. Photographers usually keep this in mind during the actual photographing. However, if they don’t, or other lighting angles appear more appealing, image retouching can mend this by manipulating the light during post production. This lets your pieces shine and sparkle with all their glory, and look more attractive.
Good jewelry must be flawless, and pictures of those must be even more so if you are marketing them online. They say “the first impression is the last impression”. Create a great first impression on the customers of your pieces and your brand with the help of good jewelry photo retouching services, and ensure this impression turns into an everlasting one.